CREATOR MEDIA PLACEMENT
YOUR BEST MOMENT DESERVE THE SPOTLIGHT.
Virality comes from the moment, not the edit. One clip we posted crossed 20M views — then we posted the same clip on a brand-new account with none of the first one's audience, and it crossed 20M again. Because it's about the moment, and we know how to find it.
20M+
CROSSED ON TWO DIFFERENT ACCOUNTS. SAME CLIP. SAME RESULT.
THE OLD WAY
Hire a clipping agency
You pay for editing (better hooks, better pacing, better captions, etc.). Then you post and hope the algorithm works in your favor. If it doesn't, oops!
SPOTLIGHT
Buy judgement, not labor
Anyone can cut a clip. Almost no one can tell, before it's posted, whether a moment already has what it takes to travel. That's the actual skill — and it's the only reason the same clip crossed 20M views twice, on two accounts with nothing in common but the footage itself.
THE TRACK RECORD
IT'S ALWAYS BEEN ABOUT THE MOMENT.
26
Clips past 1M views
On CohuStudios' TikTok alone — the network Spotlight places into.
31
Clips past 100K–900K views
The moment doesn't have to go viral to prove we read it right.
20M+
Crossed twice, on two unrelated accounts
Same clip, no shared audience — proof the moment travels on its own, not because of the platform.
40K+
Crossed twice, on two unrelated accounts
Same clip, no shared audience — proof the moment travels on its own, not because of the platform.
Figures reflect curated stand-up placements on CohuStudios' and CohuStream's TikTok accounts, the network Spotlight distributes into.
HOW IT WORKS
THREE STEPS FROM TAPE TO PLACEMENT.
01
Submit your footage
Send your longform — a set, an episode, a stream VOD. We're looking for the specific moment that already has what it takes to do good numbers, the same read that's never let us post a stand-up clip that didn't land.
02
We confirm it, then place it
Most submissions don't clear the bar. If yours does, we cut it and put it directly in front of Spotlight's owned 600K-audience network — not a cold upload hoping for pickup, and not an edit trying to manufacture something that isn't there.
03
You pay for what lands
Priced per 1,000 views delivered — the same logic as any media buy. You're not paying for our time, and you're not paying us to gamble. You're paying for the judgment that already found the moment.
WHO THIS IS FOR
BUILT FOR PEOPLE WHO DESERVE THE SPOTLIGHT.
Comedians
The set you already killed, on stage, deserves more than your own feed. We've built our entire track record on knowing the difference between a clip that's technically funny and one that already has what it takes to travel.
Streamers
The clip from last night's stream — funny, tense, or controversial — placed while it's still culturally live, by someone who can tell the difference between a moment and a mood.
Podcasters
The seven minutes buried in episode 84 that would break the internet — if it ever reached anyone outside your regular listeners, and if someone actually recognized it for what it is.
THE MODEL
PRICED LIKE A MEDIA BUY — BECAUSE IT IS ONE.
YOU PAY PER 1,000 VIEWS DELIVERED.
No flat retainers for editing labor you can't measure, and no fee for guesswork dressed up as strategy. Spotlight's rate is tied directly to audience delivered — because a moment either travels or it doesn't, and you shouldn't pay either way for the wrong answer.
Rates vary by format and clip potential — confirmed during application review, before anything is booked.
BEFORE YOU APPLY
WHAT PEOPLE USUALLY ASK.
No. Most submissions don't get placed. We only work with moments we're confident already have what it takes to travel — that's the entire judgment we're selling, and it's the reason our numbers hold up.
The same clip we posted on two completely different TikTok accounts — no shared audience, different account age — crossed 20M views both times. That's not something an algorithm or an edit can fake. It's a read we've built over years of doing this specifically with stand-up.
Yes. You retain ownership of your original footage. Spotlight is licensed to cut and distribute the placement on our channels for the term of the placement agreement.
It posts on Spotlight/CohuStudios channels with clear credit back to you — that's the audience you're buying access to. We can discuss co-branding specifics during review.
You're billed on views actually delivered, not a flat fee — that's the point of CPM pricing. If a placement underperforms, you pay for what it got, not for a promise.
Applications are reviewed within 3–5 business days. Once booked, most placements go live within a week — faster for time-sensitive or culturally live moments.
Minimums depend on format and are confirmed during review — we'll walk you through it before anything is booked, no surprise invoices.
APPLY FOR PLACEMENT
STEP INTO THE LIGHT.
Most submissions don't get placed. We only work with moments that already have what it takes to travel — it's how the 20M+ number stays real instead of a one-time fluke.
YOUR NAME
WHAT DO YOU DO
LINK TO YOUR BEST FOOTAGE
YOUR CURRENT AUDIENCE SIZE
ANYTHING ELSE WORTH KNOWING
We review every application personally. If it's a fit, you'll hear from the Spotlight team within 3–5 business days.